WA.Technology Enters Peruvian Gaming Market with MINCETUR Certification

WA.Technology, a leading B2B solutions provider in the iGaming sector, has officially entered the fast-growing Peruvian gaming market. This move follows the company’s recent accreditation from the country’s gambling regulator, Ministerio de Comercio Exterior y Turismo (MINCETUR), granting WA.Technology the necessary certification to operate within the regulated space. This strategic step marks a new chapter in WA.Technology’s expansion efforts across Latin America, where it already holds partnerships with some of the region’s top gaming brands.

The company offers a comprehensive range of services through its iGaming platform, covering everything from sports betting and casino games (including live dealer games) to lottery, fantasy sports, and affiliate marketing tools. With its entry into Peru, WA.Technology aims to leverage its cutting-edge technology to help local operators improve their offerings, boost player engagement, and enhance operational efficiency.

One of the most exciting aspects of WA.Technology’s offerings in Peru is its lottery platform, which provides access to more than 70 international lottery formats. This includes popular U.S.-based lotteries like Powerball and Megamillions, which regularly feature prize pools reaching over $1 billion. The inclusion of such well-known lotteries is expected to significantly enhance the range of gaming options available to Peruvian players, while also providing local operators with a powerful tool to attract and retain customers.

Additionally, WA.Technology will introduce its Fantasy Sports products and Pick’Em Play Props, a U.S.-inspired feature that allows players to showcase their sports expertise across daily fantasy and free-to-play predictor games. These offerings are proven to drive customer acquisition and retention, presenting operators with new ways to engage their audiences while boosting cross-selling opportunities across various verticals.

For operators looking to refine their marketing strategies, WA.Technology also brings its WA.Affiliates solution, a comprehensive affiliate marketing tool. This platform features performance tracking software, affiliate management, and even gamification options, enabling operators to better target and retain new customers. The addition of WA.Affiliates is expected to play a key role in helping operators grow their customer base while driving traffic back to their casinos and sportsbooks.

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Commenting on the company’s latest expansion, Axel Antillon, Regional Director for Latin America at WA.Technology, expressed enthusiasm for the opportunities that lie ahead in Peru. “Peru represents a significant opportunity for WA.Technology, and we are very excited to be embarking on this new journey,” Antillon said. He emphasized how the country’s increasing demand for gaming and entertainment-led experiences aligns well with WA.Technology’s mission to provide the best gaming products across Latin America.

“By entering the Peruvian market, we’re able to support local operators in enhancing their player experience, improving operational efficiency, and ultimately growing their business. We look forward to becoming a trusted partner to the region’s operators as we establish a long-term presence here,” Antillon added.

Peru’s gaming market is anticipated to grow at an impressive compound annual growth rate (CAGR) of 9% between 2023 and 2031, according to industry experts. The market’s expansion is driven by factors such as increased digital adoption and a growing interest in online gaming and sports betting. In fact, Peru’s gambling regulator, MINCETUR, estimates that approximately Sol3.8 billion (€1 billion) was wagered in 2022 alone, with online gaming and sports betting expected to generate around Sol162 million (€40.6 million) annually in taxes for the state.

Source:

“WA.Technology receives accreditation to enter Peru’s gaming market“, watechnology.com, October 14, 2024.