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Pragmatic Play Secures Deal with Zamba for Live Casino Vertical

Posted on February 21, 2024 | 7:13 am

Pragmatic Play continues to enhance its worldwide presence as part of its strategic decision to become a leader in the industry. The company has taken another step forward by securing a deal with Zamba from Colombia to integrate live casino content.

This deal serves as a logical extension of the existing agreement between the two brands originally signed in 2020 which included distribution of online slots. Per the new deal, a set of releases from the company will be delivered via Zamba such as Sweet Bonanza Candyland and Snakes and Ladders Live. This will be followed by the inclusion of other releases such as blackjack and roulette.

The deal shows that Pragmatic has a real mission to expand in the market by offering all the best content while boosting its presence in the Latin American market.

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All Part of the Plan

Pragmatic’s award-winning slots suite has some of the top in-house content and more than 250 games, available in different currencies, 33 languages, and all leading certified markets.

Commenting on the new deal, Victor Arias, Vice President of Latin American Operations at ARRISE supplying Pragmatic, says that enhancing the relationship with Zamba to cover Live Casino vertical is part of their wider strategy to significantly extend Pragmatic’s presence in the section.

Zamba has been a powerful partner, and is thrilled with the newest addition of modern Live Casino games involving the top choices such as Sweet Bonanza Candyland™ as well as traditional table games such as blackjack and baccarat.

Enrique Amorocho, Business unit manager at Zamba said: “Following the good performance of Pragmatic Play’s Slots among our players it was a good next step to build upon this relationship and offer its Live Casino content to our customers.

“With the rise in popularity of the category among bettors, we have no doubt its Live Casino content will perform just as well as its Slots have, as we strive to provide an unmatched experience to our players. Pragmatic live casino arrives to complete our offer to our loyal customers.”

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About the Leading Supplier

Pragmatic Play is a top-notch software provider in the industry, delivering mobile-focused, innovative, and regulated content. The company has established itself as a premium producer of slots, live casino, bingo, sports, and virtual sports content all available via single API. These products are also available in different currencies, languages, and markets, so the possibilities are endless.

Pragmatic is also known for its truly dedicated team that delivers first-class experiences that players love and enjoy. The company has already claimed various awards for its numerous achievements in the sector and continues securing major partnerships.



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