Pragmatic Play Reaches Deal with Betplay Colombia

Award-winning provider of casino games, Pragmatic Play, has further bolstered its Colombian presence by reaching a deal with a local company, Betplay.

According to the terms of the new deal, the operator will supply players with brand-new titles from Pragmatic, including Wolf Gold, The Hand of Midas, and John Hunter series.

Betplay is a prestigious supplier from Colombia and part of the Corredor Empresarial – the leading provider of the national lottery. The company is also famous for being the first operator to enter the local market after opening in 2017.

Pragmatic continues to strengthen its position in the market by signing the top-tier brands in the sector. Its new partner is another superior provider of casino solutions and sponsor of the National Football League.

Speaking on the new deal, Pragmatic Play’s VP for Latin America, Victor Arias noted:

“Despite the relative youth of the market in Colombia, it’s rapidly evolving and commands a key place in our strategy for the region.

“As such, signing a deal with a major player like Betplay is fantastic news for us. We’re looking forward to seeing it roll out.

Manager at Corredor Empresarial, German Segura said:

“Pragmatic Play’s reputation in the global market is up there with the best and partnering with companies like them is essential for us.

“Colombian players look for the highest quality in their games as much as anyone else does and that’s exactly what they’ll be getting from this partnership with Pragmatic Play.”

Pragmatic Play is a forward-looking provider of casino content, specialized in delivering innovative, regulated, and mobile-first content. The company improves the quality of games on a regular basis while providing players with an evocative experience. Its portfolio consists of slots, live games, and bingo releases, among others.

One of the reasons for the continued success of the brand is the implementation of corporate culture and strong relationship with customers. The company has already received several awards for its amazing performance, and it is famous for one of the most successful games in the industry – Wolf Gold.

Source: “Colombian Deal Sealed Between Pragmatic Play And Betplay”. Pragmatic Play. February 17, 2021.