Pragmatic Play Enriches European Presence via Novibet Deal

Pragmatic Play has secured another content agreement in the iGaming market. The provider of versatile games has signed a partnership deal with Novibet to integrate its live content via the former brand.

According to the new deal, Pragmatic games will be available for customers in several markets including Greece and the United Kingdom.

Novibet players will get access to Pragmatic’s live casino games, including popular Blackjack Azure, innovative Mega Roulette, and Mega Wheel products, with increasing multipliers on any spin and expanded win potential.

Speaking on the new deal, Vice President of Commercial Strategy & Operations at Pragmatic Play, Bhotesh Maheshwari, said:

“Our Live Casino offering continues to grow in popularity, and we’re delighted to take our games live across Novibet’s brands in regulated markets. 

“We’ve experienced significant growth in this vertical and are delighted to welcome Novibet into the fold as a valued partner.”

Casino Manager at Novibet, Fotini Matthaiou, says that Pragmatic has a good reputation as a leading multi-product supplier and her company is excited to realize the new deal.

Fotini also mentioned the live casino games which will allow players to relish new gaming experience.

Pragmatic Play sees regular progress in the market by delivering fresh content and innovative ideas. The brand has just unleashed its latest hit, Wild Booster, inviting users to sample a 3×5 video slot which contains multiple symbols such as casino floor, fruits, gems, lucky 7s, and Diamonds. As part of the base game, players will see modifiers with up to 100x multipliers, Super Modifier, and Max win potential.

The Casino Spins Round starts when three or more scatters land, enabling players to select a mode to enter. There are also up to 4 levels to climb during the bonus round, with additional Wild multipliers. The game also includes a BuyFeature which costs 75x a player’s stake, taking users to the bonus spins mode instantly.

Pragmatic recently secured a deal with Estelarbet to launch three new verticals via the brand. Going forward, LatAm customers will get access to new slot offering, including hits Juicy Fruits, Wolf Gold, and Great Rhino Deluxe. It will be followed by the inclusion of a live casino and virtual sports suite to the same platform.

Apart from signing with Estelarbet, the live dealer company has entered a deal with Betplay to spread its presence in Colombia and deliver slots via the local site.

Source: “Pragmatic Play Grows European Live Casino Reach With Novibet”. Pragmatic Play. April 8, 2021.