Playtech Strikes Deal with Rank Group to Extend Presence

The first-class provider of gambling tech solutions, Playtech, has clinched a deal with Rank Group to provide the same brand with its casino releases and bingo.

The new agreement will cover Mecca Bingo as well as two superior brands – Lucky Pants and Kitty Bingo. At the same time, Playtech will proceed to deliver its content to three major brands from the UK, allowing them to become recognized on an international level.

Commenting on the new arrangement, Director of Digital Bingo at Playtech, Angus Nisbet noted:

“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years.”

“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”

CMO at Rank, James Boord mentioned:

“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider.”

Playtech is the cutting-edge provider of gambling tech solutions for the market. Since its establishment in 1999, the brand has been dedicated to delivering impressive titles across several verticals including live casino, sports betting, bingo, poker, virtual sports, and similar. It has also developed an omni channel platform, Playtech ONE, with a package of different tools for gaming operators.

Mecca Bingo is part of Rank and one of the leading bingo providers in the United Kingdom. It provides players with regular entertainment including free to play and paid bingo games, along with poker rooms for enhanced engagement. At the moment, Rank Group offers more than 76 bingo clubs in the UK as well as online offering via mecca site.

Source: “The Rank Group Plc signs five-year extension with Playtech to support growth and new brand”. Playtech. October 27, 2020.