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Paddy Power Introduces Exclusive Online Gameshow Paddy’s Mansion Heist

Posted on June 13, 2024 | 12:10 pm
paddy_power_launches_industry_first_exclusive_online_gameshow

Paddy Power has made a significant stride in the online gaming industry by launching Paddy’s Mansion Heist, an innovative game that sets a new benchmark as the first exclusive branded gameshow. This novel addition to the online gaming world is now accessible to players across the United Kingdom and Ireland.

This pioneering online Live Casino Game Show has been realized through a strategic collaboration with Playtech Live, a renowned gambling software development firm. Playtech worked in close partnership with Paddy Power to design a unique, immersive, and expansive studio, a testament to a year of dedicated innovation and creative efforts.

Paddy’s Mansion Heist, set within an elaborately designed mansion, offers players the thrilling chance to execute the ultimate heist. The game leverages cutting-edge engine technology to enhance the player experience, a top priority during the development phase.

One of the standout features of the game is its market-leading four live action bonus rounds, coupled with engaging presenters. Players can place bets on Paddy’s 54-segment wheel and navigate through various interactive rounds within the mansion, aiming to pilfer “lucrative loot” from different rooms.

The excitement peaks at Paddy’s legendary Vault, where players are tantalized with glimpses of Paddy’s glittering gold. With a potential to win up to 4000 times their bet, the game promises substantial rewards, albeit with significant challenges.

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One Of The Most Exciting Games Ever

Roisin Hogan, Commercial Director at Flutter, expressed her enthusiasm about the launch, stating: “PP Games’ longstanding partnership with Playtech has led us to developing one of our most exciting games ever – Paddy’s Mansion Heist. This game represents Playtech’s and PP Games’ commitment to innovation and delivering an unparalleled customer experience. We are thrilled to bring this exciting game to market.”

Kevin Kilminster, Chief Product Officer at Playtech, echoed similar sentiments, highlighting the importance of bespoke games in the current market. He said: “We are proud to collaborate with an iconic brand like Paddy Power, one of Playtech’s longest standing partners, to launch Paddy’s Mansion Heist. Bespoke games have become essential to cater to the evolving market demand for personalized, entertainment-led experiences. Mansion Heist delivers on the theater and engagement that Paddy Power players have come to expect.”

The launch of Paddy’s Mansion Heist marks a significant milestone in the online gaming landscape, illustrating the successful synergy between Paddy Power and Playtech. The game is not just a testament to their innovative capabilities but also sets a high standard for future developments in the industry. Players can look forward to an immersive, interactive, and rewarding experience, reinforcing Paddy Power’s reputation for delivering high-quality gaming entertainment.

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A Powerful Supplier

Established in 1999 and listed on the London Stock Exchange, Playtech is a global leader in the gambling sector. Employing over 7,300 individuals across 19 countries, Playtech is celebrated for its business intelligence software, services, games, and technology designed to enhance user experience. The company’s popular verticals—including casino games, live casino titles, sports, virtual sports, bingo, and poker—cement its reputation as a premier tech brand.

Playtech’s integrated platform, Playtech ONE, solidifies its position as a leader in omni-channel gambling technology. With advanced marketing expertise, single wallet customization, CRM, and responsible gambling features, Playtech ONE offers seamless experiences across multiple verticals.

Source“Paddy Power Launches Industry First Exclusive Online Gameshow“European Gaming. June 11, 2024.

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