Pragmatic Play, a leading force in the iGaming industry, is set to deepen its existing partnership with Colombian operator BetPlay by supplying its innovative Smart Studio solution. This development marks a new chapter in their relationship, which began in 2021 when BetPlay first gained access to Pragmatic Play’s extensive range of Slots and Live Casino offerings. With this latest agreement, Pragmatic Play’s bespoke content will now be available to BetPlay’s users throughout Colombia.
The Smart Studio solution offers operators like BetPlay a unique opportunity to enhance player experiences through extensive customization and branding options. Utilizing cutting-edge technology, the Smart Studio system allows operators more control over the visual and interactive elements of their gaming environments, fostering a personalized experience for users. This collaboration highlights Pragmatic Play’s ongoing commitment to delivering tailored, immersive experiences in key regions, particularly in the growing Latin American market.