Caesars Entertainment has unveiled a new partnership with the Detroit Lions, establishing itself as an Official Sports Betting Partner and the Official iGaming Partner of the team. This collaboration is set to enrich the fan experience with custom offerings and dynamic digital content, marking a significant melding of sports and gaming cultures.
The partnership will be inaugurated with the launch of a Live Dealer blackjack game, featuring a custom Detroit Lions-branded table. This game is scheduled to debut with the 2024-25 NFL season opening and is available exclusively to Michigan residents through Caesars Palace Online Casino and Caesars Sportsbook & Casino. This initiative caters to online casino players aged 21 and up, blending the thrill of NFL sports with the engagement of live casino gaming.
Eric Hession, President of Caesars Digital, expressed excitement about the partnership, stating: “We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver.” He emphasized the value of connecting with one of the NFL’s most passionate fan bases to enhance Caesars’ growth and presence in Michigan.