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Pragmatic Play Enhances Live Casino Partnership with EstrelaBet in Brazil

Posted on July 22, 2024 | 9:05 am
PRAGMATIC-PLAY-DELIVERS-FURTHER-CUSTOMISED-LIVE-CASINO-CONTENT-FOR-ESTRELABET

Pragmatic Play, a leading provider of content to the iGaming industry, has expanded its collaboration with EstrelaBet by enhancing its live casino offerings in Brazil. This development builds on an existing partnership, introducing a range of customized content specifically designed for the Brazilian market.

The latest agreement involves the implementation of Pragmatic Play’s Smart Studio solution, which allows for high levels of customization and branding. This technology utilizes advanced tools to provide operators with greater control over the gaming environment, ensuring a tailored experience that aligns with local preferences.

Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, expressed his enthusiasm about the expanded partnership. “Expanding the relationship with EstrelaBet to deliver further customized titles for their customer base in Brazil is a great achievement for Pragmatic Play,” he stated. This initiative is expected to broaden the company’s footprint in the region by enhancing the local relevance of its live casino content.

The collaboration will see the introduction of player-favorite titles such as VIP Blackjack and Lucky 6 Roulette, alongside the recently launched Blackjack X and Mega Sic Bac. These offerings are part of Pragmatic Play’s strategy to diversify its product portfolio across the Brazilian market, where the brand already enjoys significant engagement with its slots, live casino, and virtual sports titles.

Fellipe Fraga, Chief Business Officer at EstrelaBet, also commented on the partnership, highlighting the benefits of customized content. “We are excited to work together with Pragmatic Play to deliver more bespoke dedicated studio content, where we can showcase our Blackjack, Roulette, and other Live Casino titles,” he noted. Fraga emphasized that this partnership marks a new chapter in their commitment to providing unparalleled gaming experiences to their players.

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A Supplier with a Growing Portfolio

Pragmatic Play’s approach to market expansion is evidenced by its comprehensive portfolio of gaming products. The company produces up to eight new online slot titles each month, alongside Live Casino and Bingo games, all accessible through a single API. This productive output is part of its broader strategy to cater to a diverse range of gaming preferences and markets.

Since its inception in 2013, Pragmatic Play has seen significant growth, initially focusing on slot games before expanding into live casino offerings in 2018 with the acquisition of Extreme Live Gaming. This expansion allowed the integration of its successful slot game mechanics into live dealer formats, enhancing its market presence.

The live casino portfolio at Pragmatic Play now includes over twenty unique titles, ranging from dynamic game shows like Vegas Ball Bonanza to innovative classic game adaptations such as Lucky 6 Roulette and Auto Mega Roulette. The company’s products are licensed and certified in more than twenty jurisdictions and have received numerous awards, underscoring their quality and innovation.

Available in 33 languages and accessible on both mobile and desktop platforms, Pragmatic Play’s offerings continue to appeal to a global audience, driven by a commitment to innovation, quality, and customer-focused gaming solutions.

Source:

“PRAGMATIC PLAY DELIVERS FURTHER CUSTOMISED LIVE CASINO CONTENT FOR ESTRELABET“, pragmaticplay.com, July 18, 2024.

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