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Playtech Powers New Casino App via Parx Interactive in Michigan

Posted on May 8, 2021 | 11:58 am
Playtech-Discloses-New-App-via-Parx-Interactive-in-Michigan

Expert provider of gambling tech solutions, Playtech, has closed a deal with Parx Interactive and Gun Lake Casino to deliver a dedicated iGaming app in Michigan, Play Gun Lake.

Powered by Playtech’s IMS platform and Player Account Management (PAM), the new iGaming app will feature Playtech proprietary content.

Playtech’s has already signed a deal with Parx Interactive and additional games will soon be available in MichiganNew JerseyPennsylvania, and Indiana as well as additional jurisdictions in the US.

Parx Casino is a widely-known casino in Pennsylvania and the first to deliver Playtech’s IMS platform in the United States. Playtech’s IMS platform is known for delivering first-class online backend solutions across iGaming and sports betting verticals.

Commenting on the new deal, Chief Operating Officer at Playtech, Shimon Akad said:

“The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry-leading gambling entertainment across multiple states and products.”

SVP iGaming and Sports at Parx Casino, Matthew Cullen says that his company is delighted to deliver playgunlake.com, a brand-new iGaming app in Michigan with Playtech. The same will bring additional success to Parx especially in the Michigan iGaming market. Parx is regularly extending its offerings to provide an enhanced user experience and doing the same thing with Playtech will be exciting.

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More Info About Provider

Playtech is a top-tier provider of gambling tech solutions, providing business intelligence gambling software, services, and content across several verticals such as casino, live dealer sports betting, virtual sports, bingo, and poker. It has launched an omni-channel gambling technology via its integrated platform, Playtech ONE. The platform provides first-level marketing expertise, single wallet, CRM, and responsible gambling solutions across retail and online verticals. Playtech employs around 6,400 employees across 24 countries.

Playtech looks for new partners on a regular basis and looks for new investment opportunities. It delivers technology on a B2B basis to the world-leading retail and online brands, land-based casino companies, and government-sponsored organizations including lotteries.

Parx casino, on the other side, is operated by Greenwood Racing and one of the most successful properties in Pennsylvania. Parx stretches over 200,000 square feet of space while delivering 3,270 slot machines and 124 live table games.

Source: “Playtech launches partnership with Parx Interactive in Michigan”Playtech. April 28, 2021.

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