EveryMatrix’s CasinoEngine Sets Record Annual Performance in 2024

EveryMatrix’s casino division has reported another record-breaking year in 2024, marking 12 consecutive quarters of growth and three years of uninterrupted success. The company’s flagship casino productivity platform, CasinoEngine, continues to lead the market with unprecedented performance metrics and innovative player engagement solutions.

Between January and November 2024, CasinoEngine facilitated 62 billion game rounds, driving a total turnover of €64 billion. In Q3 alone, customers recorded gross gaming revenue (GGR) of €709 million, a year-over-year (YoY) increase of 53%.

Over the past 12 months, CasinoEngine generated €2.6 billion in GGR, representing a staggering 63% YoY growth. These figures solidify EveryMatrix’s position as a dominant force in the iGaming industry.

2024 was also a year of significant innovation for EveryMatrix’s casino division, with the introduction of a comprehensive suite of loyalty and gamification tools aimed at enhancing player experiences and driving operator revenues.

Key Engagement Solutions:

• JackpotEngine: Customizable jackpot solutions.
• LoyaltyEngine: A gamified system rewarding player loyalty with coins, Experience Points (XP), and access to customizable rewards through a virtual shop.
• BonusEngine: A versatile bonus tool offering cash-back, free spins, free bets, stake-back, and odds boosts across casino and sports verticals.
• EngageSuite: Set to launch in early 2025, this includes six loyalty and gamification tools designed to create seamless, cross-vertical player journeys.

These tools allow operators to configure frameworks, enabling players to personalize their gaming experiences and maximize their enjoyment through rewards tailored to their preferences.

Looking ahead, EveryMatrix is taking a proactive stance against bonus abuse with the upcoming launch of Bonus Guardian in early 2025. This machine-learning-driven tool is designed to identify patterns of fraudulent activity, distinguishing between legitimate and abusive behavior.

Bonus Guardian uses an AI algorithm trained on historical data to detect and flag potential bonus abusers, allowing operators to take manual or automated actions. This innovation demonstrates EveryMatrix’s commitment to maintaining integrity and trust within the gaming ecosystem.

Reflecting on the year, Stian Enger Pettersen, CEO of EveryMatrix’s Casino division, expressed pride in the company’s achievements:
“It’s been an outstanding year for casino with continued investment in our core product in addition to a series of new product innovations that have enabled us to continue to build momentum and accelerate our growth to a record 12 consecutive quarters.

The results come from a combination of strong relationships with successful operators and substantial investments in new technology and products. This year’s profits are fed straight back into the development of tomorrow’s solutions, so I’m convinced the success will continue into 2025 and beyond. I’m very proud of everyone’s achievements this year and confident we will maintain this momentum.”

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With plans to roll out more cutting-edge tools in 2025, EveryMatrix shows no signs of slowing down. From its innovative LoyaltyEngine to the AI-powered Bonus Guardian, the company is poised to maintain its industry leadership by delivering solutions that anticipate market trends and enhance player experiences.

Source:
CasinoEngine Sets Record Annual Performance in 2024, igamingbusiness.com, December 19, 2024.