Pariplay to Feature its Content via DraftKings New Jersey

Pariplay, a superior aggregator and games provider, has just clinched a deal with established US operator DraftKings in New Jersey, as it proceeds to boost its dominance in North American markets.

Under the terms of the deal, Wizard Games’, (NeoGames’ casino content studio), content will be live via DraftKings in the Garden State. This will include some of the best-in-class releases such as Spirit of Mustang and successful localized content for the US market. DraftKings also has access to an incredible selection of top-performing games, including the titles available through Pariplay.

After launching in New Jersey, Pariplay will also be interested in featuring its games live with DraftKings in Michigan and West Virginia. The long-term plan of the company is to offer its portfolio to new jurisdictions while waiting for regulatory approval.

The cooperation is one of the latest steps for Pariplay in North America, as it wants to boost its position as the top aggregation platform on the continent.

As a reminder, Pariplay’s Fusion aggregation platform offers access to thousands of releases from world-leading developers along with a collection of back-office conversion and acquisition tools that boost player value.

Commenting on the new deal, Tsachi Maimon, President of NeoGames, said:

“DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature. Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”

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Pariplay continues to enhance its enormous presence in New Jersey, aiming to become the first choice of customers. The brand signed an essential agreement in the US with MGM. This time, the brand will utilize its Fusion platform to distribute Skillzzgaming games via a famous American brand.

This launch is an incredible step for the brand and the very first time that its third-party content has been offered to users in the US. The current deal with BetMGM will also include its offering across multiple markets where it delivers services involving New Jersey.

BetMGM is one of the most successful sports betting brands and is part of MGM Resorts, providing regular entertainment in online and physical venues. It boasts three poker, three casinos, and two sportsbook platforms – something that you cannot find in the US market.

Source: “NeoGames’ Pariplay to Provide New iGaming Content for DraftKings in New Jersey”. Pariplay ltd. March 10, 2023.