Pragmatic Play Reaches Deal with Universal Race to Spread LatAm Presence

Supplier of live dealer content, Pragmatic Play, has decided to expand its footprint in Latin America. The brand has signed an agreement with Universal Race to include its full offering.

As part of the new deal, Pragmatic will introduce its successful games including slots, table options, live casino, and scratch cards via the platform. It also plans to add virtual sports offering over the following period.

The provider of live casino solutions is growing very fast, thanks to ongoing agreements with some of the best operators in the market. The LatAm market is one of the right targets for the brand, which looks to enhance its presence all over the globe.

Speaking on the new collaboration, VP LatAm at Pragmatic, Victor Arias said:

“We are very happy to sign this exciting commercial agreement with Universal Race as we look to expand in Latin America.

“It has been a period of sustained growth for Pragmatic Play, something that has been possible due to our continued expansion of our product offering, and something that we hope continues for a long time.”

Chief Executive Officer at Universal Race, Henry Tapia said:

“We are delighted to sign an agreement with Pragmatic Play which will see us take their full multi-vertical offering.

“Their comprehensive array of products allows them to stand out in the market and we are eager to see how their products are received by our customers.”

Pragmatic is an award-winning provider of multi-product content, which stands out with innovation, mobile optimization, and level of regulation. The brand is aiming to create the most evocative titles in the market which increase the overall entertainment. Some of most popular products are slots, live casino and bingo available via a single API. Players who choose Pragmatic will be able to access their titles either from the desktop of mobile devices as well as in 31 different languages. The enterprise has offices in Malta and Gibraltar.

Source: “Pragmatic Play Takes Full Offering Live With Universal Race”. Pragmatic Play. July 29, 2020.