PENN Entertainment Unveils Branded Live Dealer Games in Michigan with Light & Wonder

PENN Entertainment, in partnership with Light & Wonder, has rolled out an exciting new gaming initiative in Michigan, introducing exclusive Hollywood Casino at Greektown branded live dealer tables. This development marks a significant milestone as it is the first instance in Michigan where Light & Wonder Live has integrated an operator’s branding into live dealer tables, as well as PENN’s inaugural venture into online casino games featuring local property branding.

The launch features a selection of new gaming titles, including blackjack tables branded under the Hollywood Casino at Greektown. Additionally, a live-dealer version of LUCKY CAT BACCARAT, an original title from Penn Game Studios (PGS), PENN’s in-house game studio, has been introduced. The initiative extends beyond Michigan, with popular Light & Wonder casino titles also making their debut on the Hollywood Casino platform in Michigan and theScore Bet Sportsbook & Casino in Ontario, Canada.

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Light & Wonder Live’s offerings are known for their high customization and localization, including unique features like SHUFFLE MASTER™ Side Bets and the SHUFFLESTAR™ Continuous Shuffler. These innovations are designed to enhance the gaming experience by providing engaging and distinctive gameplay.

Dana Jackel, VP Commercial & Managing Director, U.S. iGaming at Light & Wonder, expressed enthusiasm about the launch, stating: “This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our premium features will make for a highly relevant and extraordinarily fun gaming experience in North America. We believe PENN Entertainment’s players will love our feature-packed live dealer casino portfolio, and we look forward to enjoying mutual success in Michigan and beyond.”

Jason Birney, Vice President of Operations at PENN Interactive, highlighted the strategic significance of the collaboration: “We are pleased to partner with Light & Wonder to launch these bespoke gaming options for our customers in Michigan. The addition of these games enhances our overall online casino offering in the state and creates important omnichannel touchpoints between our Greektown property and our Hollywood Casino product.”

Light & Wonder’s online ecosystem offers over 4,500 games from a global network of both in-house and third-party game studios, ensuring robust integration and security. All games come with a comprehensive set of responsible gambling tools to promote a safe and enjoyable gaming experience for players.

PENN Entertainment operates across North America, providing integrated entertainment and gaming experiences. The company’s portfolio includes recognized brands like Hollywood Casino and L’Auberge, among others.

Source:

“PENN Entertainment Teams Up with Light & Wonder to Launch Branded Live Dealer Studio Games in Michigan“. explore.lnw.com. August 27, 2024.