Ezugi, the well-known developer of live dealer games, has decided to unveil a new identity for its brand, almost ten years after the company was founded and started to provide live dealer games for online casinos.
The first step into the new era for Ezugi means a new visual identity for the brand, with a new logo and slogan that should better represent the company values. Ezugi was acquired by Evolution in 2018, but it remained a separate brand within the group.
In fact, the acquisition helped Evolution establish a presence into new territories and accelerate its growth in key markets. On the other hand, Ezugi had the chance to improve its streaming quality and speed, which in turn took the user experience to a whole new level.
The company’s visual identity switches from dominant colours of blue and white to a more impactful red and black, while the logo design is more contemporary and appealing. Ezugi’s new slogan is “Smart Move”, which reflects the provider’s continuous efforts to provide innovative localised content.
In fact, Ezugi’s main strength is that the company doesn’t go with an “one size fits all” approach, but it always tries to create content that would appeal to a certain market segment or to a certain localised audience. The second step of the rebranding process will feature a new website for the company, along with a customer portal that should make life easier for the provider’s clients.