TVBET, the famous international supplier of live dealer games for online casinos, has decided to make a strategic move by launching the Betcore brand, an umbrella brand that will bring together four sub-brands.
The move is supposed to streamline the integration process for the supplier’s partners as it unites the four sub-brands under the Betcore brand. The four iGaming verticals are offered by the supplier through a single API, making things easier when it comes to integration.
The four sub-brands are TVBET, which continues to offer live games 24/7, Fastsport, which offers fast virtual sport games, El Casino, which is in charge of offering live casino classics, and Bet on Games, which features crash games, slots, lotteries and scratch cards.
Peter Korpusenko, the Chief Executive Officer and Founder of both TVBET and Betcore, explained why the company decided to expand its offering and “go beyond TVBET”, admitting that the new generation of players has different needs and evolving preferences, with “speed, flexibility, simplicity and quick results” becoming “the keys to understanding the current time.”
Speaking about Betcore, Peter Korpusenko described it as “a big brand” that offers products from various verticals “such as live games, sports games, live casino games, slots, crash games, and much more.” The Betcore CEO added that “all this will allow the company’s partners to quickly and easily expand their portfolio, thereby attracting clients and increasing their income.” The company will give more details about the new Betcore brand at ICE London 2024, one of the biggest events in the iGaming industry, which takes place between the 6th and the 8th of February.
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