Interactive Games Technologies (IGT), formerly known as i3 Interactive, has announced a new partnership with Indian cricket stars, Ishan Kishan, Rahul Chahar, Shreyas Gopal, and Wriddhiman Saha.
The four famous cricket players will support the company’s Blitzpools brand, which is an online fantasy platform. This website was formerly known as Livepools but was rebranded in February 2021 once Interactive Games Technologies acquired 51% of the company’s shares.
The company is hoping to attract more and more players with the help of the new brand ambassadors. Along with the four cricket players, Interactive Games Technologies revealed that the company’s marketing efforts for Blitzpools engaged celebrities and influencers with a total follower count of over 215 million.
Livepools was already a market leader in the Indian gaming market, and now it is expected to grow even further thanks to the investments provided by the new majority shareholders.
Blitzpools will offer Indian customers significant bonuses, several deposit and payout options, along with an innovative and developing product. The platform will also include a coin-based loyalty program
This program will reward users for their engagement, and then the coins will be redeemable for gift vouchers, meet and greet sessions, cashbacks or tickets for major sports events.
Moreover, customers will have the chance to create their own custom pools with friends. Among the prizes there will be the unique opportunity to play cricket against the new brand ambassadors: Ishan Kishan, Rahul Chahar, Shreyas Gopal, and Wriddhiman Saha.
