EveryMatrix Debuts Omnichannel Platform with ArenaCasino in Croatia

EveryMatrix has announced its first omnichannel partnership with ArenaCasino, marking a significant milestone for the iGaming provider. This collaboration introduces EveryMatrix’s comprehensive platform to ArenaCasino’s operations, combining online and retail casino and sportsbook technology for a seamless customer experience.

As Croatia’s most prominent casino operator, ArenaCasino will now benefit from EveryMatrix’s advanced omnichannel tech stack, replacing its existing casino and sports platforms. The updated system integrates retail and online operations, including a single wallet solution, enhancing the user experience across multiple channels.

The online casino platform provided by EveryMatrix has a significant live casino component as the supplier has secured agreements with some of the world’s biggest developers of live dealer games. Among these we can find household names such as Pragmatic Play, Evolution, Ezugi, Playtech and 7Mojos.

This partnership is EveryMatrix’s first foray into the Croatian market, adding to the company’s growing presence in regulated markets. With more than 160 retail locations, including betting shops and slot machine clubs, ArenaCasino plans to expand its footprint to 300–400 locations over the next two years, further solidifying its market dominance.

ArenaCasino’s growth ambitions will be supported by OddsMatrix, EveryMatrix’s omnichannel sportsbook solution, as well as CasinoEngine, its market-leading online casino content aggregator.

The rollout is the first since EveryMatrix acquired sports betting software developer Leapbit, a move that significantly enhanced its retail offerings. Leapbit’s innovations, including advanced Self-Service Betting Terminals (SSBTs), live betting screens, and new features like Cash Out and BetBuilder, will now be available to ArenaCasino’s customers.

Retail locations will also feature enhanced services such as Odds Wall digital displays and Over-the-Counter solutions, further bridging the gap between physical and digital betting experiences.

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Ebbe Groes, CEO and co-founder of EveryMatrix, expressed excitement about the collaboration: “Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the Group. Today’s news marks the first of many chapters in our omnichannel story, and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”

ArenaCasino CEO Hrvoje Delalic highlighted the significance of this partnership for the company’s growth trajectory: “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and firmly believe EveryMatrix is the ideal partner as we bid to take both our retail and online product offerings to the next level. We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless, and more rewarding user experience to our extensive customer base.”

Source:

“EveryMatrix live with first omnichannel customer ArenaCasino in Croatia”, everymatrix.com, December 5, 2024.