FanDuel and PokerStars, two famous iGaming operators that are active under the Flutter Entertainment brand, announced they signed an important partnership with Maple Leaf Sports & Entertainment, the huge Canadian sports franchise.
Maple Leaf Sports & Entertainment is the largest sports and entertainment company in the country as the corporation owns franchises in four of the six major professional sports leagues in North America.
The agreement will see FanDuel and PokerStars become the official partners of the Maple Leaf Sports & Entertainment brands. FanDuel will become the official sports betting partner of the franchises, while PokerStars will be the official gaming partner.
The branding of both FanDuel sportsbook and PokerStars casino will feature throughout the home games of the Toronto Maple Leafs hockey team and Toronto Raptors basketball team, franchises that are active in the NHL and NBA respectively.
Moreover, the two iGaming operators will have the chance to work in partnership with all four franchises in the portfolio of Maple Leaf Sports & Entertainment on marketing campaigns or customer VIP experiences.