Caesars Launches Horseshoe Online Casino in Ontario

Caesars Entertainment has expanded its digital presence into Ontario, launching its new Horseshoe Online Casino platform in the province on November 1, 2024. Known for its storied retail legacy, the Horseshoe brand now offers a digital experience tailored for Canadian players, continuing Caesars’ recent push to introduce its iconic casino brands to online audiences across North America.

This latest launch marks the fourth market for Horseshoe Online Casino, following recent introductions in Michigan, Pennsylvania, and West Virginia. Caesars has also set its sights on New Jersey, with plans to go live pending regulatory approval. This move extends Caesars’ multi-brand iGaming strategy, which now includes Horseshoe Online Casino alongside its popular Caesars Sportsbook and Casino and Caesars Palace Online Casino brands.

The Horseshoe Online Casino platform carries forward the legacy of the Horseshoe brand, renowned for its focus on high-quality gaming and player-first experience. Initially known as a retail-only brand, Horseshoe has built a reputation for offering tailored, sophisticated gaming options. Now in its digital form, Horseshoe Online Casino features a curated selection of games, including progressive jackpots, high-limit slots, and unique table games designed for “the savvy gambling customer,” as described by Matt Sunderland, SVP and Chief iGaming Officer at Caesars Digital.

Caesars executives view the Horseshoe brand as complementary to its other offerings, emphasizing that Horseshoe is not expected to dominate market share but rather to provide a high-class, tailorable experience for specific audiences. “Horseshoe is a great brand, and we feel like it’s going to resonate with a lot of customers,” said Caesars Digital President Eric Hession. However, he noted that Caesars Sportsbook and Casino remains the flagship brand due to its established position in the market.

Ontario’s online casino market has seen rapid growth since its official regulation in April 2022, establishing itself as a key market in Canada and worldwide. With stringent regulations enforced by the Alcohol and Gaming Commission of Ontario (AGCO) and managed by its subsidiary, iGaming Ontario (iGO), the province has become a leader in the online gambling sector. The market’s regulatory framework emphasizes player safety and responsible gaming practices, with operators like Caesars required to adhere to rigorous standards, including obtaining the Responsible Gambling Council’s RG Check accreditation.

Since regulation, Ontario’s online gaming market has flourished. In the fiscal year ending March 31, 2024, Ontario’s online casino revenue surged to over $3 billion—a significant increase from the previous year—placing the province as a global leader in online gambling revenue. The addition of Horseshoe Online Casino to the province’s roster of operators further bolsters Ontario’s thriving iGaming landscape, providing players with another reputable option backed by Caesars’ legacy of trust and innovation.

Caesars’ multi-brand strategy reflects its approach to cater to different market segments through varied online experiences. With Horseshoe Online Casino now in Ontario, Caesars operates three distinct brands in the province, each offering a unique approach to digital gaming. In addition to Horseshoe, Caesars Sportsbook and Casino provides a sports-first experience, while Caesars Palace Online Casino focuses on traditional casino gaming with an opulent Las Vegas feel.

Beyond brand variety, Caesars has reinforced its presence in Ontario through strategic partnerships with local providers. Recently, Caesars Digital signed agreements with Toronto-based Bragg Gaming Group and Pragmatic Play, further integrating tailored content and advanced gaming solutions for Ontario players. These collaborations enable Caesars to deliver enriched experiences and optimize content that resonates with the preferences of the Canadian market.

In other news, Caesars has officially completed the sale of the World Series of Poker (WSOP) to GGPoker’s parent company, NSUS Group. This transition shifts brand control to GGPoker, but Caesars will continue hosting the flagship WSOP event at one of its Las Vegas properties for the next 20 years. Since 2022, the event has been co-hosted by Horseshoe Casino and Paris Casino in Las Vegas.

GGPoker and Caesars have already worked together to bring the WSOP brand to Ontario. Through the WSOP.ca platform, Ontario players could participate in exclusive WSOP events powered by GGPoker, the only market where the two brands have co-branded online offerings. With this recent acquisition, the WSOP.ca URL will redirect to a GGPoker-branded site, ensuring that Canadian players continue to enjoy the WSOP experience under GGPoker’s management.

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The launch of Horseshoe Online Casino marks a new chapter for Caesars in Ontario, aligning with the province’s trajectory as a significant player in the global online casino market. With Ontario’s gross gaming revenue exceeding $5 billion in its first two years of regulation, the province shows immense potential for continued growth. Caesars’ commitment to expanding its digital footprint through tailored experiences, strategic partnerships, and regulatory compliance positions it as a strong competitor in Ontario’s burgeoning iGaming sector.

Ontario’s online gambling landscape has grown to include over 50 operators and 80 websites, providing players with a wide array of choices. The introduction of Horseshoe Online Casino not only reinforces Ontario’s status as a thriving market but also supports Caesars’ vision of offering premium, customer-centric gaming experiences across North America.

Players eager to explore the newly launched Horseshoe Online Casino and Caesars’ other offerings must be at least 19 years old and physically present in Ontario to participate in online gaming.

Source:

Real Money Action. (2024, November 1). Caesars Launches Horseshoe Online Casino in Ontario to Expand Digital Footprint.