Playtech Sets Up New Live Casino Partnership With 888

Playtech, one of the world’s most influential providers of software and content for online casinos, announced a new partnership with 888, one of biggest online betting and gaming companies.

This new deal will see several live casino games and random number generator games provided by Playtech being included in the popular online casino brand 888casino.

Moreover, Playtech will set up a bespoke 888 branded studio in its impressive Live Casino in Riga, Latvia. The studio with the 888 brand will feature a wide range of live casino games and exclusive content from Playtech.

The provider will set up most of its popular live dealer games in the 888-branded studio, including Live Slots, Spin a Win and the newly-launched Adventures Beyond Wonderland.

Playtech was founded in 1999 and has grown into a truly international company, with its software powering many of the largest online casinos in the world. Its live dealer games are currently broadcast from studios in Estonia, the Philippines, and Romania.

Both brands are consistently looking for partnerships to set them apart from the competition. Regarding the latest deal, Guy Cohen, Senior Vice President and Head of B2C at 888, said: “At 888, we are constantly looking for partnerships that strengthen our product offering and I believe Playtech’s Live Casino and RNG content will do exactly that.

The new games will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment. I look forward to welcoming Playtech’s content onto 888casino and growing our partnership together.”

Edo Haitin, Chief Executive Officer of Live Casino at Playtech, added: “888’s significant investment in, and commitment to, the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player.

Our partnership comes at a time when we are launching more new games and variants than ever. We’re delighted to be working with a market leader like 888 to deliver an exciting, innovative Live and RNG offering for their players.”

While its live dealer games are becoming increasingly successful, Playtech is looking to streamline its activities by selling its financial division for around 200 million dollars.

Source: “New Live Casino and RNG partnership with 888“. Playtech. February 18, 2021.