Pragmatic Play Strikes Deal with Groove Gaming

Pragmatic Play, one of the leading providers of content for the online gambling industry, is set to reach new audiences through their agreement with platform supplier Groove Gaming.

The deal will see all the popular video slots from Pragmatic Play included in Groove Gaming’s offer, but the agreement is not limited to that. The supplier’s offer will also be enriched with the variety of live dealer games that were designed by Pragmatic Play.

Groove’s extensive platform includes over 5,000 casino games from a wide range of providers, along with a huge selection of aggregated content which offers slots, online casino and live casino, poker and table games.

Now that selection will also include successful live dealer titles like Mega Sic Bo, Auto-Roulette and Live Baccarat, all developed and operated by Pragmatic Play from their studios in Bucharest, Romania.

About the deal, Yahale Meltzer, Chief Operating Officer at GrooveGaming, said: “Bringing in yet another content provider as successful as Pragmatic Play is testament to the quality of our casino offering, and this relationship will allow us to better service our partners with bespoke content for their specific needs.

Live Casino has seen significant success in recent months as players have tended to stay at home, so we expect this to be a major sell-in to our partners, while the quality of Pragmatic Play’s Slots and table games goes without saying.”

Lena Yasir, Vice President at Pragmatic, added: “We never stop looking for premium partners who can put our various casino verticals in front of a wider audience, and GrooveGaming are capable of doing that. GrooveGaming’s end users will find some of the best Slots and Live Casino titles available through the platform and we’re eager to see how they perform.”

Pragmatic seems to have a strategy of forming new partnerships on a regular basis, in order to expand their audience. In fact, last week they reached an agreement with Genesis Global Casinos, which operates no less than 15 global online casino brands.

And that was not the first new partnership they formed this year. In September, the supplier signed a deal with BlueOcean Gaming to make their live dealer titles available to a wider audience, while at the end of August their products reached the Brazilian market through an agreement with BetMotion.

Source: “Pragmatic Play Sees Multiple Verticals Live With GrooveGaming“. Pragmatic Play. October 23, 2020.