Evolution Gaming Secures A US-Wide Deal With BetMGM

New Jersey-based BetMGM, market-leading sports betting and gaming platform created by the joint venture between MGM Resorts International and GVC Holdings has chosen Evolution Gaming as a strategic partner in the rapidly-evolving US live casino market. According to the latest agreement signed by the two companies, Evolution’s extensive portfolio of live dealer games will be available across all BetMGM’s brands in the USA.

The world’s largest provider of live casino solutions Evolution Gaming sees the most recent deal with BetMGM as a natural extension of the company’s already fruitful collaboration with one of the GVC Holding’s brand. Namely, the newly penned agreement will extend the existing lineup of live dealer tables delivered for BetMGM in New Jersey by Ezugi, which was acquired by Evolution Gaming at the beginning of 2019.

Founded in July 2018…

…BetMGM has successfully leveraged the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). The alliance with Evolution Gaming will bring Evo’s rich assortment of live tables and a range of its exciting show-style games to BetMGM’s broad clientele, including customers of sister brands Borgata Online and Party Casino. Needless to say, all games are going to be streamed from Evolution’s NJ state-of-the-art studio.

Johan Nordstrom, Chief Executive Officer at Evolution GamingMalta, stated:

“We are honoured to have been chosen by BetMGM to be partners in the fast-developing US live gaming market. This is a natural extension of our existing relationship with GVC Holdings’ brands.”

As anticipated, the future partnership between Evolution and BetMGM will make them leaders in the market not only in New Jersey but also in Pennsylvania and Michigan, especially considering the upcoming launches of Evo’s studios in these two states.

One of the world’s largest sports betting and gaming groups, GVC Holdings operates both online and in the retail sector. The Group can brag of a striking collection of internationally renowned brands such as bwin, Coral, Ladbrokes, PartyCasino, party poker, CasinoClub, Foxy Bingo, Gala, and other online casinos.

The acquisition of Ladbrokes Coral in March 2018 made GVC the UK’s biggest high-street bookmaker. The Group holds licenses in over 20 countries across five continents and boasts proprietary technology that drives its core product verticals. Launched as a joint project with MGM Resorts International, BetMGM is an important part of GVC’s portfolio.

Speaking of the deal with Evolution, Matthew Sunderland, Vice President of Gaming for BetMGM, said:

“BetMGM was formed with a very clear objective: to lead sports betting and online gaming in the United States. As the undisputed leader and innovator in Live Casino services for digital gaming, Evolution, is the perfect fit for us.

Evolution offers everything we need to enable our brands to roll out an extremely rich, world-class online live gaming experience across the US and their new state launches roadmap is very much in accord with our own alongside building on our current leadership position in Gaming in New Jersey.”

Source: “Evolution Gaming and BetMGM Sign Agreement for US Market“. Evolution Gaming. August 28, 2020.