BetGames.TV’s Integrates Content With UltraPlay Platform

BetGames.TV, one of the fastest-growing providers of live broadcast fixed odds and outcome-based games, has entered a partnership with UltraPlay, a Sofia-based company focused on delivering cutting-edge betting solutions in all gaming verticals. Under the deal, the full suite of BetGames.TV’s unique live games will soon be added to the UltraPlay platform’s offering.

Aiming to diversify its casino portfolio, UltraPlay is constantly on the hunt for new top-notch games able to replenish the already attractive offering, which at the moment consists of more than 4,000 games delivered by 40 A-class suppliers of casino solutions.

2020 was a great success…

…not only in terms of the strategic partnerships as in April, the company made public a record-breaking increase in the eSports betting volume and turnover. In addition to that, the brand was listed in seven categories in the Baltic and Scandinavian Gaming Awards 2020 (BSG Awards).

Speaking of the latest deal with BetGames. TV, Mario Ovcharov, CEO of UltraPlay, said:

“BetGames.TV’s innovative live betting catalog has rightfully earned a name for itself as one of the industry’s most engaging betting propositions. We look forward to offering BetGames.TV’s products to our clients as well as a long and successful relationship together for many years to come.”

While BetGames.TV is a relatively young star on the iGaming sky, it’s already managed to build a strong reputation across the industry thanks to delivering a uniquely immersive betting experience. Since the award-winning portfolio of this Vilnius-headquartered company can be integrated seamlessly, its client base is expanding constantly, able to brag of some big-name operators as Parimatch, Betway, and Marathonbet.

The agreement with UltraPlay brings this once-of-its-kind software provider one step closer towards the strategic goal – to extend the global coverage and cater to more online casinos. Just a couple of months ago, its portfolio went live with another two reputable platforms, Amelco and SBTech. The brand holds licenses in numerous regulated markets including the UK, Malta, Latvia, Lithuania, Estonia, Italy, and Bulgaria.

Richard Hogg, CCO at BetGames.TV commented:

“We’re delighted to have partnered with UltraPlay and look forward to our live betting games reaching an even greater audience than ever before. Our aim is to deliver a cutting-edge product that attracts high engagement rates and is a thrill for players and success for operators, and we can’t wait to see what UltraPlay’s B2C clients make of them.”

Source: BetGames.TV inks deal with betting solutions provider UltraPlay. UltraPlay. June 12, 2020.